Doctors Prescribe More Generics When Drug Reps Are Kept At Bay - NPR

NPR

Doctors Prescribe More Generics When Drug Reps Are Kept At Bay NPR When teaching hospitals put pharmaceutical sales representatives on a shorter leash, their doctors tended to order fewer promoted brand-name drugs and used more generic versions instead, a study published Tuesday in JAMA, the journal of the American ... Half of U.S. Docs Get Payments From Drug, Device Industries: StudyHealthDay Why Do Drug Reps Give Doctors Free Pens? Because What They Get in Return Is Far More Valuable.Slate Magazine Restricting pharmaceutical reps' marketing tactics changes physician prescribing behavior Carnegie Mellon UniversityEurekAlert (press release) all 8 news articles »

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