NPR |
Doctors Prescribe More Generics When Drug Reps Are Kept At Bay
NPR When teaching hospitals put pharmaceutical sales representatives on a shorter leash, their doctors tended to order fewer promoted brand-name drugs and used more generic versions instead, a study published Tuesday in JAMA, the journal of the American ... Why Do Drug Reps Give Doctors Free Pens? Because What They Get in Return Is Far More Valuable. Prescribing patterns change following direct marketing restrictions Visits Nixed: Efforts to Limit Pharma Reps' Influence Seem to Bear Fruit |
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